A brand is as successful as its ability to trigger a ‘feeling’ on its customer’s heart. A brand, which is associated with a unique concept is more likely to be remembered, loved, and purchased. This is possible with the right brand strategy, good design and consistent marketing.

Most people think that a brand is just a logo. But a brand is not a logo, and branding is not design. So, if a brand is not a logo, then what is it? When we analyze potent brands, we realize that they succinctly answer three fundamental questions.

A brand is all about the ‘feeling’ it creates on people’s minds. That feeling is built with the help of strategy and design. A perfectly crafted strategy may not work if paired with wrong design. Gorgeous design, on the other hand, may fail with the lack of a strong brand strategy. Therefore, you need to have both. But how?