No 10 Bakery
No 10 is a European bakery that makes gourmet delicacies such as croissants with organic ingredients, unique sourdough sandwiches, and special homemade desserts.
Story
Located in the modern outdoor marketplace close to the world-famous ancient city of Kaunos, No 10 aims to be one of the popular eateries for tourists as well as locals.
Our goal was to create a modern and sophisticated, yet friendly and approachable visual world for both kinds of audience, while also emphasizing the aspect of organic and healthy eating.
The main ingredient in most of No 10’s delicious products is wheat, which made the wheat ear the hero of the logo.
Campaign Visuals
Because No 10 Bakery is a new shop in town, without any history or heritage, it was important to create memorable visuals to establish the brand and its iconic logo. Therefore, we decided to prominently use the name and the logo as the main hero for every opportunity to promote the brand.
Below, you will find two campaigns. First one focuses on the name, and inserts 10 into words like ‘Passion’, ‘Obsession’ and ‘Devotion’. Second campaign puts the logo on stage, and highlights it with the delicious food the bakery produces.
In The Store
From plates to to-go boxes, napkins to sugar packs, bags to decorative elements, we created a plenty of applications to create a consistent brand experience, that makes the guests feel good, safe, and a part of a family.
Website
To tell the story of the brand in detail, show its fresh, healthy and delicious products with striking visuals, and promote its magnificent location for tourists, we created a unique, attractive website concept.