Museum of Humanity
The Museum of Humanity (MOHLA) is a multi-disciplinary engagement platform that celebrates the greatest human endeavors across time. Its programs blend art, culture, science, history, and philosophy to inspire generations around the world and to foster a global conversation, drawing wisdom from the past and excitement for the future.
The Butterfly
MOHLA's main goal is to 'build a vision for a future filled with hope and promise'. But, what could create hope and promise?
In today's world, in which many communities are forced to deal with dictators, issues like global warming threatens the next generations, and the greatest visionaries of our time are planning on building colonies on different planets, what can give us hope about the future of our world?
Our answer to that is ‘unity’.
No matter who we are, what we look like, or what we believe, when we come together, 'hope' arises. And when there is hope, we become one. The MOHLA emblem depicts that unity.
The new MOHLA logo also has additional, supporting meanings. In many cultures, 'butterfly' represents 'hope'. Native Americans believe that the wish whispered to a butterfly will be granted when the butterfly flies up to the heavens.
Brand Style Guide
Once the logo is approved, we created a 12-page Brand Style Guide with logo lock-ups, color combinations, typography rules, size specifications, and examples of possible incorrect usage of the logo to stay away from.
Brochure
To promote the museum and inform patrons and investors about its exciting potential, we also created a prestige brochure. The challenge was to present a text-heavy content in a beautiful, visually appealing way. As MOHLA's physical spaces have not been open to public yet, we had to focus on the concept of the museum, and the data that proves its high potential and the brand's sophisticated characteristics.
“Ozan demonstrated exceptional patience and creativity navigating opinions of many stakeholders and providing the Board of Directors with his professional advice on the branding direction we should follow. Ozan created contemporary, versatile and playful branding that represents what Museum of Humanity stands for, and we look forward to working with him in the future!”
MARINA ERFLE Director of Planning / Museum of Humanity