Javista

As the Hollywood-based coffee shop Javista approached its second decade, the founders eyed the future, dreaming beyond mere celebrations. This was about growth, elevating the coffee experience, and inspiring customers. It necessitated a brand metamorphosis, propelling Javista from an 'endearing little nook' to an inspiring coffee culture and innovation symbol.

Brewing Boldness: The Journey of Redefining and Redesigning Javista

A crucial part of this plan was a comprehensive rebranding of Javista.

We started our process with a thorough Brand Audit, which helped us understand how consistently the brand is represented in various mediums and how Javista stacks up against the competition. Next, we conducted an Online Survey with 125 Javista customers to understand their perspectives. Invaluable insights we gained from them and one-on-one interviews with the partners informed our new Brand Strategy.

Javista existed to more than serve great coffee. It lifts the spirit of its community and the neighborhood it serves. We gave the brand a unique ‘Witty yet Charismatic’ personality, then created a marketing blueprint for the brand, loaded with actionable communication tactics.

Flowchart illustrating a branding process divided into 'Strategy' and 'Design' phases, including Brand Audit, Customer Survey, Brand Strategy, Brand Identity Design, Stationery, and Print Design.
Infographic showing Javista customer demographics: average age 40, 57% are women, 34% have a Bachelor's degree.

Design

Javista’s existing design language were lacking some important aspects. They had multiple attempts toward better branding but there were problems in execution. As none of the designs completely reflected the brand personality, they kept using some of the old materials which created an inconsistent brand look and confusion in customers’ minds. The sign showed one logo, while the cup displayed a different one and the website included both in different ways. Multiple fonts were used with inconsistent sizes and spacings, and colors differed throughout all mediums.

Our goal was to come up with a fresh and modern yet timeless identity, that elevates the Javista brand, and prepares it for the new business plans and the future. While doing that, we would also pay homage to a couple of its earlier visual elements, which were the big ‘J’ and the crown as a mark of their promise on quality excellence. After a meticulous exploration which ended up as a 185-page design presentation loaded with creative ideas and mock-ups, the final identity was shaped and approved by the team:

Three variations of the Javista Coffee & Co. logo, featuring a stylized letter 'J' with a crown on top and the text "JAVISTA COFFEE & CO. EST. 2012" in different color schemes: cream, rust, and navy blue backgrounds.
Three stylized letter "J" designs with crowns above, displayed in different color combinations against separate background shades of peach, orange, and dark blue.
Assorted Javista Coffee branding items including coffee cups with splash imagery, a to-go food container, branded wrapping paper, coffee bean packaging, gift cards, single-serve coffee sachets, and an orange T-shirt featuring the Javista logo.
Woman smiling and holding iced coffee near window with sunlight.
Person sitting on a stool wearing a black t-shirt and orange pants, with a pink tote bag and black clogs decorated with colorful charms.
Plastic cup with iced green beverage and logo, surrounded by greenery and mossy surface.

“We are not in the coffee business. We are in the community building business.”

ARMOND
Co-founder / Javista

Coffee packaging with "JAVISTA COFFEE & CO." branding on orange background.

“How we hire people reflects how we treat customers. We look for quality and humanity.”

DAVID
Co-founder / Javista

Person holding a paper coffee cup with logo in a cafe setting.
A hand holding a card decorated with coffee plant illustration and an Arabic character.
Two hands holding plastic cups with iced drinks and straws, clinking in a warm, sunlit outdoor setting with string lights.
Hand holding a Javista Coffee & Co. cup
Woman holding a green iced drink in a clear plastic cup with a logo, wearing a green sweater and necklace, standing in a sunny outdoor setting.
Hand holding an iced coffee in a plastic cup with a black straw.
Smiling woman with a digital crown, holding a cup in a sunlit room.

People are loving the new Javista!

Collage of coffee shop images featuring iced drinks and interior at Javista
Modern coffee shop interior with wooden tables, metallic chairs, a man using a laptop, abstract wall art, plants, and industrial lighting.
Modern coffee shop interior with counter, baked goods, coffee equipment, and branded products on display.

“… With OK’s creativity and meticulous attention to detail, we were able, in a few short months, to transform our entire brand identity into where we really wanted to be (and in fact, where we had arrived). We couldn’t have asked for a better experience or a better design partner.”

  • ARMOND BAGDASARIAN Co-Founder / Javista