Flo by Moen
Flo is a state-of-the-art home water monitoring system that checks water pressure, temperature and flow to prevent catastrophic events by automatically turning off water when there is an emergency.
Story
When Flo first contacted us, they only had the first version of their state-of-the-art product and a logo. Then we got on board and created the visual universe for the Flo brand by designing numerous elements from their comprehensive brand style guide to product packaging, mobile app to trade show graphics, stationery to e-mail designs, user guides to magazine ads, and instructional videos.
Powered by their collaboration with the leading water fixture manufacturer, Moen, Flo is now a rising star in water safety and smart home solution providers. Today, we continue working with Flo by Moen and their wonderful team with pride. In this case study, you will find a selection of design work we have delivered.
Brand Style Guide
We created a 48-page Brand Style Guide that includes logo lock-ups, sub-brand logos, color codes, typefaces, typography rules, badges, wrong usage examples and many more to ensure fully professional and consistent management of the brand visuals.
3D Visualization
To have perfectly detailed, flawless product visuals, and the freedom to demonstrate the Flo products in various locations, and from different angles, we created numerous photorealistic 3D renderings.
Packaging
For the packaging design, we created many different options that reflect the core idea of the product and the feeling Flo wanted to trigger on their customers’ minds. Among them, the following piece with the corrugated box was selected and it became a vital part of the customer experience. Then we applied the same style to the future products such as the Smart Water Detector.
User Guides
User guides also have a significant importance in customer experience. A complex, cluttered design can confuse the user and harm the relationship she is about to build with the brand. With that perspective, we designed clean, image heavy guides with limited text content, while still providing enough information for the optimal guidance.
The Flo App
The Flo mobile app is the vital part of the user experience. Once the Flo device in installed in the water system, user doesn’t deal with the actual device unless there is a service need. Instead, she controls the home water remotely, on her smartphone.
The dashboard looks blue when the system is secure and everything is OK with the home water. When a problem occurs, the whole screen turns orange or red depending on the severity of the issue.
Beside the dashboards, the app has dozens of uniquely designed screens for installation, pairing, control panel, alerts, fixture usage statistics and more.
Video Production
We created a series of videos for Flo, which include instructional videos for homeowners and plumbers, as well as an entertaining ‘Flo Story’ piece which introduces the founders of Flo Technologies as a ‘father and son team’.
“Working with Ozan over the last 5 years has been a great pleasure and a source of huge value for Flo. The only thing better than Ozan’s great efficiency and timeliness in replies and work product, has been his ability to get us great work product in the first or second cycle of feedback. His talent and experience clearly allows him to move quickly, take limited direction, and many times, read my mind. He’s been an asset to Flo since our infancy, and we’re looking forward to continuing having him as Flo scales.”
GABRIEL HALIMI CEO / Flo Technologies